The mark consists of the wording "EL SECRETO" in the colors tan, and burgundy featuring a flame design between the terms and in the colors orange, tan, and burgundy. The wording "TU SECRETO, MI SECRETO" is below "EL SECRETO". To the right of the wording is the design of a pot in the colors tan burgundy, and red, with smoke-like images coming from the top in orange, peach, gold, red, and burgundy, and a styled curved design element at the bottom of the pot in burgundy, tan, and orange, all on a black background.
The colors black, orange, peach, gold, red, burgundy, and tan are claimed as a feature of the mark.
The English translation of "El Secreto", "Tu Secreto", "Mi Secreto" in the mark is "The Secret", "Your Secret", "My Secret".