The mark consists of a stylized half skull along with the words "MAD TACO" in black, where the words "MAD TACO" are oriented along a vertical axis to the left of the half skull, with a stylized red heart located between the words "MAD" and "TACO". The skull is white and outlined with a black, white and black borders. The half skull includes the following all outlined in black: a cross-section of an avocado in green and brown on the forehead with yellow, magenta and gray leaves extending from it; a cross-section of a green and white citrus fruit wheel inside the black eye socket with a decorative orange fringe; an upside down, stylized red heart-shaped nose; red peppers adjacent to the nose; white teeth outlined in orange, white and black; flowers in purple, yellow, orange and green, with black stems and green leaves and other shapes in pink, yellow, red, pink drawn in various parts across the face; a magenta ribbon swirl on the cheek; an purple onion inside a black shape with leaves in green, magenta, orange and yellow extending from it along with black vines on the chin and lower jaw. To the right of the half skull is a gray scroll pattern.
MADDEN TACO
The colors RED, YELLOW, ORANGE, PINK, GREEN, MAGENTA, PURPLE, WHITE, BLACK, BROWN and GRAY are claimed as a feature of the mark.
"TACO"