The mark consists of a label design with Japanese characters that are arranged horizontally and centered at the top of the lighter area. In the darker area, there are more Japanese characters that are arranged in smaller size in the top right, and in larger size in the center. There are small lines, some of which intersect, randomly placed throughout the lighter area.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "Kishu", "No", "Aka", "Hon", "Bainiku" "Ekisu", and "Akahon" and this means former regional administrative district of "KIINOKUNI", of, red, book, plum flesh extract, and diacritical notations for the pronunciation of the non-Latin characters in English.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO"KISHU, NO, AKA, HON, BAINIKU, EKISU AND AKAHON"