The mark consists of Hebrew letters in yellow on the left and blue on the right, in white and black shadow outline, with a red dot superimposed on the extreme right letter; above the lettering the figure of a boy with orange hair, tan skin, black hat, gray vest, red bowtie and white shirt reading a light brown book.
The color(s) blue, yellow, orange, red, gray, white, black, tan, and brown is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "KINDLINE" and this means "KIDS READ" in English.