The mark consists of the wording "REINADO INTERNACIONAL DEL TURISMO" in blue stylized font at the top of the logo in a curved fashion, with white sparkles on the "I" in "REINADO", the second "I" in "INTERNATIONAL", the "D" in "DEL", and the "I" in "TURISMO". Below this wording is a white diamond with black shading, with sparkles throughout the diamond. Around the diamond are four sword like shapes of varying blue on each side, from dark blue to light blue, with white sparkles on each shape. Below the diamond is the wording "GRAN DIAMANTE USA" in blue stylized font, with white sparkles on the "G" of "GRAN", the "D", "I", and "T" of "DIAMANTE", and the "USA". In between "GRAN DIAMANTE" and "USA" is the blue silhouette of a woman holding up the diamond. To the right of "USA" are red, white and blue stars with white sparkles on each. The blue background is not a feature of the mark.
The color(s) red, white, blue and black is/are claimed as a feature of the mark.
The English translation of "REINADO INTERNACIONAL DEL TURISMO GRAN DIAMANTE" in the mark is "INTERNATIONAL REIGN OF TOURISM GREAT DIAMOND".
"INTERNACIONAL", "TURISMO" AND "USA"