The color(s) red, silver, grey, and black is/are claimed as a feature of the mark.
The mark consists of is "Coin Shaped" with a reeded edge border. The center is a "buffalo nickel" motif with metallic appearance, primarily silver, grey and black, with 40% ABV in logotype above the bison and the year "1913" below to commemorate the first year of the minting of the buffalo nickel in the United States. Surrounding the "coin's" center is the company name "AMERICAN BISON VODKA" with each word separated by a red star. Below the logo is a five-star American Flag with the words: "ESTD. 2015" above, and "NATURALLY SOURCED" on each side. The final logo-type is "HAND-CRAFTED IN THE USA" below the logo.
AMERICAN BISON VODKA FORTY PERCENT ABV NINETEEN THIRTEEN ESTABLISHED TWO THOUSAND FIFTEEN NATURALLY SOURCED HAND-CRAFTED IN THE USA