The mark consists of a stylized, old fashioned horse drawn fire engine with firemen riding on it in black, white, gray and cream, with black, white and cream trees in the background, inside a red circle with the wording "OLD 1871" in cream with blue outlines at the top, "CONTENTS 50 EACH" in black, above a black and white oyster on the left, "VIRGINIA TO CHICAGO" in black to the right, and "OYSTERS" in cream with blue outlines underneath. Below "OYSTERS" is the wording "LIVE SHELLFISH KEEP COLD" in cream, above "GROWN & PACKED FOR FORTUNE FISH COMPANY CHICAGO" in black. The red circle is outlined in blue and white, inside a blue square background with cream swirls and a white and blue outline.
OLD 1871 OYSTERS LIVE SHELLFISH KEEP COLD GROWN AND PACKED FOR FORTUNE FISH COMPANY CHICAGO CONTENTS FIFTY EACH VIRGINIA TO CHICAGO
The color(s) black, gray, white, red, cream and blue is/are claimed as a feature of the mark.
"CONTENTS 50 EACH", "VIRGINIA TO CHICAGO", "OYSTERS", "LIVE SHELLFISH", "KEEP COLD", "GROWN & PACKED", "FISH COMPANY", AND "CHICAGO"