The mark consists of a banner design at the top, with Japanese characters that are arranged vertically in the center, and a custom design of two plums on a branch with a leaf at the bottom left.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "Ki, Bai, Chu, Kishu, and Kibaichu" and this means "precious or noble, plum, distilled liquor, former administrative district of KIINOKUNI", and diacritical notations for the pronunciation of the non-Latin characters in English.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "KI, BAI, CHU, KISHU AND KIBAICHU''