The color(s) blue, yellow, green, black and copper is/are claimed as a feature of the mark.
The mark consists of the word "BOARDWALK" appears in all caps in the center of the logo and can be black or deep brown. The words "AT TOWN CENTER" are centered underneath also in the same tones. The icon is a "W" shape appears as a graphic water fountain, outlined in the same color as the fonts with color panels utilizing two green panels at the base, two extending blue panels and a center yellow panel on the top point. Copper colored lines are on either side, separating the "W" icon from the main logo word, "BOARDWALK". Copper lines finally appear on either side of "AT TOWN CENTER".