42 Platform as a service (PAAS) featuring computer software platforms for providing programmatic interfaces for digital advertisers and publishers for purposes of advertising; software as a service (SaaS) services featuring software for use in managing, optimizing, tracking, analyzing and reporting on digital advertising campaigns and advertising inventory, placing digital advertising, providing targeted advertising to custom segments and populations, matching digital advertising demand and supply, buying and selling advertising and optimizing revenue for publishers; hosting a website featuring messages, comments, multimedia content, photos, pictures, images, text, information, and other user-generated content online; Providing on-line non-downloadable software for showing, displaying, sharing and transmitting messages, comments, multimedia content, photos, pictures, images, text, information, and other content