The color(s) white, red, black, green, gray, blue, and tan is/are claimed as a feature of the mark.
"CHEVE"
The mark consists of a stylized "CHEVE MATO" in white with red outline, white border, and thin gray outline above a design of a tan clam with black lines appearing on it in front of a slice of lime in white, green, and black, and a red tomato with black outline, white highlight mark, and green stem, next to a design of a glass goblet with white eyes with black swirling lines in it, black eyebrows, black mouth with red tongue and two white teeth with blue lines in them. The goblet has a white hand with black outline, which is giving a thumbs up. The stem of the goblet has gray highlights and is filled with a red colored beverage with green celery stem extending from the goblet. The design of the goblet, fruit, and clam contain a white border with thin gray outline. The white background is not claimed as a feature of the mark.
The English translation of the word "CHEVE" in the mark is "beer" and "MATO" has no meaning in a foreign language.