9 Downloadable software in the nature of a mobile application for monitoring, measuring, analyzing, transmitting, capturing, and storing vehicle driver data, including vehicle signature, miles driven, speed, location, operation, acceleration, braking, cornering, parking and distracted driving; downloadable software in the nature of a mobile application for providing feedback and coaching to vehicle drivers, including information to improve driving habits, save on gas, and compare driving results with other drivers in a social reality game; downloadable software in the nature of a mobile application for scoring driving performance with a safe driving algorithm and providing information on safety and automobile efficiency; downloadable software in the nature of a mobile application for insurance telematics; downloadable software in the nature of a mobile application for assessment of vehicle driving skills to provide services for buying insurance