Color is not claimed as a feature of the mark.
The mark consists of a badge logo with a custom animation of a standing bear looking forward. Sky, snow capped mountains, and grass. Entire logo has a watered/rustic appearance. Rim of badge has two custom design bear paws. One under the "Since" and on under the "2016" the words on logo: "Bear State" at the top, "Flavor Co." at the bottom. "Since" on the left and flank, in a unique pointed box and "2016" on the right flank, in a unique pointed box.
BEAR STATE FLAVOR CO. SINCE TWENTY SIXTEEN