35 Advertising and marketing the goods and services of others; Providing an online marketplace, retail store and direct sales services featuring home health and medical supplies, equipment, and healthcare and aging information products for seniors; Referral services for senior care facilities; Medical referral services for senior citizens; Resident referral services for senior adult housing and care facilities; Referral services for senior citizens in the fields of nursing, home health care, financial planning, accounting, health care utilization, legal matters and real estate site selection, accounting services, health care utilization services; Providing an online directory information service featuring information regarding nursing, home health care, financial planning, accounting, health care utilization, legal matters and real estate site selection, accounting services, health care utilization services; Telephone referral services for senior citizens, persons with disabilities, family members of senior citizens and persons with disabilities, and for care providers for senior citizens and persons with disabilities, namely, identifying service providers to meet the personal needs of such senior citizens and persons with disabilities, including needs regarding transportation and housing, health care, social security, insurance, financial aid, leisure and social activities, and legal services; referring callers to identified service providers; and providing follow-up contacts with callers to ensure that assistance was provided by the identified service providers; Providing referrals in the fields of legal services, estate planning, funeral planning, insurance, living wills, caregiver counseling, case management providers, emergency response care, 24-hour home care, temporary home care, long-term home care, home safety, babysitting, full and part-time companions and caregivers for the elderly, personal care assistants, visiting nurses, transportation for the elderly, respite care, pet care assistance, shopping assistance, housekeeping, cleaning, home improvement, supervised home maintenance, recreational activities for the elderly, home meal delivery programs for the elderly, grief and bereavement counseling, retirement communities, elder housing, elder services, adult education, support groups for the elderly, home health aids, home medical equipment, adaptive devices for the elderly, hygiene, incontinence, diet and nutrition, general health, medications, senior health, senior counseling, anxiety, depression, stress reduction, healthy aging, disease prevention, diabetes fighting, cancer fighting, healthy heart maintenance, smoking cessation, health risk assessment, and quality of life enhancement for the elderly; and appointment scheduling services for the elderly; Referral services for vendors who provide services to families, namely, attorneys and caregivers; Providing information regarding community services and referrals to caregivers seeking resources for the person or persons for whom they are providing care; Health care advocacy services to members of health benefit plans in the nature of promoting awareness of health and wellness issues; Business administration services related to arranging for medical care, personal care, social services and transportation services to medical appointments provided by others; Providing information regarding the operation of nurse telephone call centers