Color is not claimed as a feature of the mark.
The mark consists of an image on the left that is a wheel, although the tire is segmented such that it appears to demonstrate an increasing value of the service provided with two segments depicting this on the top right of the wheel. This is supposed to coincide with the lead generation services provided by the company. On the right is the company name, with Freewheel on the top and Marketing on the bottom.
The stippling is for shading purposes only.