35 Advertising services; business management; on-line business administration of a discount, special offer and gift voucher schemes; organization, operation and business administration of loyalty and incentive schemes via the internet and mobile devices; retail store and online retail store services featuring babies dummies and soothers, furniture, nursery furniture, storage furniture, clothes hangers, clothes hooks, pillows, mattresses, mattress toppers, cushions, mattress bases, mats for infant playpens, toy chests, decorative mobiles, playpens for babies; retail store and online retail store services featuring high chairs, high chairs for babies, babies' cradles, children's cradles, bouncing cradles, cots, cots for use by children and infants, cribs, nursery cots, safety cots, travel cots, bassinettes, baby nests in the nature of padded baby carriers, bedding for cots, sleeping bags for babies, sleeping bags for pushchairs, expandable safety gates for door openings, expandable safety gates for stairs; retail store and online retail store services featuring mattress covers, mattress protectors, non-woven textile fabrics, muslin cloths, sheets, textile material, towels of textile, washing mitts, textiles for making clothing, duvets, duvet covers, pillow covers, bath linen, bed canopies, curtains, blankets, bed blankets made of cotton, bed blankets made of wool, bed blankets made of man-made fibres; retail store and online retail store services featuring blankets for babies, cot blankets, lap blankets, children's blankets, travel blankets, blankets for use in pushchairs, strollers and prams, towel blankets, hooded towels, hooded towels for babies, face towels, children's towels, sleeping bags for babies, pillowcases, pillow cover and protectors, Moses sheets, fitted sheets, shawls, bumper sets; retail store and online retail store services featuring support pillows for use in baby car safety seats, baby changing mats, changing mats, children's safety gates, baby walkers, Moses baskets, crib and basket stands, cot wedges, textiles and textile goods, fabrics, linens, bed covers, bed quilts, bed blankets, bed clothes, bed covers of paper, bed linen, bunting, cotton fabrics, covers for cushions, fabrics for textile use, household linen