The color(s) green, white, orange, and black is/are claimed as a feature of the mark.
The mark consists of A horizontal green cigarette with a vertical leaf stemming from the left side of it. Above the cigarette, the words A revolutionary invention for smokers is typed in black. Above that, the word NotACig.com is typed in black with the exception of the letter A which is orange. Above that, three Chinese characters are typed in green.