Color is not claimed as a feature of the mark.
The mark consists of the word "We", spelled W-E, followed by the word "Good", spelled G-O-O-D, and followed by the word "PEOPLE", spelled P-E-O-P-L-E, with each words appearing in white letters on top of a black background, in addition to a smiley face in the words "Good" and "People", with a border of white triangles at the top of the image and a border of inverted white triangles at the bottom of the image.