9 Computer application software for mobile phones, portable media players, handheld computers, and tablet computers, namely, software for a weight loss system, namely, weight reduction diet planning, food diary tracking, activity planner, meal planner, calorie tracker, recipe calculator, meal planning, results tracking, and dietary and nutritional guidance; computer software for a weight loss system, namely, weight reduction diet planning, food diary tracking, activity planning, results tracking, and dietary and nutritional guidance; web-based downloadable computer application software for mobile phones, portable media players, handheld computers and tablet computers, namely, software for a weight loss system, namely, weight reduction diet planning, food diary tracking, activity planner, meal planner, calorie tracker, recipe calculator, meal planning, results tracking, and dietary and nutritional guidance