35 Hospital management, medical cost management, hospital management consultation, cost management for the health benefit plans of others; conducting marketing studies; payroll preparation, personnel management, personnel management consultation, physician referrals, placing advertisements for others, preparing advertisements for others; procurement, namely, purchasing medical supplies for others; health care utilization and review; business management and consulting services for the health care industry in the fields of customer service, accounting services, and web-based advertising and marketing services; Professional credentialing verification services in the field of healthcare, namely, verifying the skills and knowledge of licensed professionals on behalf of others; peer to peer review services in the field of healthcare, namely, cost management, personnel management, healthcare utilization review, and physician credentialing in the nature of verifying the skills and knowledge of licensed medical doctors on behalf of others; Business services, namely, the management of health care clinics; business services, namely, collection and analysis of metric data and information and creation of databases relating to health care, treatment, and population information for analysis for business purposes; Providing business consulting services in the field of health care, namely, strategic business consulting for patients and specifically regarding their health care and management needs including integrative, health care delivery and medical consultations; providing business management services, namely, business management for employee assistance programs that assist in the early identification and resolution of behavioral and personal concerns of employees and their dependents; Business administration of patient reimbursement programs; Business operations consulting services for health care providers and managed care plans in the field of planning, and business project management implementation services regarding enterprise performance management; Creation of healthcare databases, namely, collecting of health care data and information and systemization of such information and data into databases, all in the fields of health care, medical treatment, and population information for medical analysis and forecasting purposes