The color(s) black, white, with grey-scale highlights is/are claimed as a feature of the mark.
The mark consists of a stylized lowercase letter B with a predominately dark color accentuated with lighter highlights around the edges. A plus sign is positioned to the right and slightly above a lowercase E and located inside the center of the stylized lowercase B. The stylized lowercase B with lowercase letter E and plus sign are all centered above the stylized words Be More.
BE+ BE MORE