The color(s) Red, White and Yellow is/are claimed as a feature of the mark.
The mark consists of Wording in three different lines, "Desde 1993" on the first line, "El Moreno" on an arc form in the middle line and "Tapatio" on the third line.
DESDE NINETEEN NINETY THREE EL MORENO TAPATIO
The English translation of Desde 1993 El Moreno Tapatio in the mark is Since 1993 the Brown Tanned citizen of Guadalajara.