35 Incentive award programs to promote the sale of products and services of others; customer club services for commercial, promotional advertising and savings purposes on a wide range of consumer products and services, activities and events, and provide benefits and services in the field of automotive vehicles, other automotive products, services and maintenance, travel, shopping, health and wellness, dental, entertainment, home improvement, legal, financial, and consumer protection; promoting the sale of credit card and debit card accounts through the administration of incentive award programs and loyalty programs; direct mail advertising services; advertising services, namely, promoting banking, financial, checking account, credit card and related services of banks, credit unions and other financial institutions as a means to acquire and retain customers by offering a wide range of benefits, savings and other services designed to enhance primary account relationships; marketing services, namely, business marketing consulting to banks, credit unions, other financial institutions, retailers and other services providers; marketing services in the field of life insurance, health insurance, accidental death and dismemberment insurance; developing promotional campaigns for banks, credit unions and other financial institutions to offer to customers and proprietors of small businesses; promoting the goods and services of others through the operation of consumer benefit membership clubs and programs that provide discounts and savings on a wide range of consumer products and services, activities and events and provide benefits and services in the field of automotive vehicles, other automotive products, services and maintenance, travel, shopping, health and wellness, dental, entertainment, home improvement, legal, financial, and consumer protection; promoting the sale of goods and services of others through promotional contests on behalf of credit and debit card issuers, banks and other financial institutions, retailers, and a wide range of other industries; promoting the goods and services of others, and promoting charitable contributions, by conducting a charitable donor gift card program, incentive awards program, loyalty program and discount program whereby participants utilize gift cards to purchase goods and services of others, which purchases generate charitable donations for non-profit organizations