The mark consists of the stylized numbers "77" with each "7" facing the other and contained within the stylized interlocking numbers "77" with each "7" also facing the other, situated within two rectangles, one of which displaying the roman numerals "MCMLXXVII," above the wording "LUCHEVIDA".
LUCHEVIDA SEVENTY SEVEN SEVENTY SEVEN NINETEEN SEVENTY SEVEN
Color is not claimed as a feature of the mark.
The English translation of "LUCHEVIDA" in the mark is "LIFE STRUGGLE".