9 Downloadable software application for the transmission, receipt, storage, and management of information and messages and to access online services; computer and application software for wireless content delivery; downloadable computer programs for wireless content delivery; computer software downloaded from the Internet for wireless content delivery; downloadable software applications for wireless content delivery; software for wireless content delivery; computer software for authorizing access to databases; computer software for creating searchable databases, all in the field of health and wellness; downloadable Application Programming Interface (API) software for facilitating online services for collating, displaying and promoting health and wellness services and for allowing data retrieval, upload, download, access and management, all for PC, smart phones, portable media players, handheld computers, and tablets; Software to enable sales and licensing in the fields of health and wellness; software to enable sale and licensing that provides appropriate suggested purchases of health and wellness goods, for computers or Smartphones or other mobile electronic devices; Electronic publications, namely, blogs or articles featuring health and wellness issues recorded on computer media; Computer software applications, downloadable, for wireless content delivery relating to health and wellness; application programming interface software for wireless content delivery relating to health and wellness; Downloadable mobile device applications for wireless content delivery featuring content for motivating or incentivizing in the field of health or wellness; Computer application software for use in connection with computers and mobile devices for developing, implementing, administering and supervising data in the field of health and wellness; Downloadable software for wireless content delivery featuring content related to weight loss or health and wellness improvement incentive programs