Color is not claimed as a feature of the mark.
The mark consists of 3D letters- "Air" Italicized- "Pure" Small print all captialized- "INC." All capital letters at top of circle- "HEATING & AIR CONDITIONING" All capital letters at bottom of circle- "AIR PURIFICATION".
The stippling is for shading purposes only.
AIR PURE INCORPORATED HEATING AND AIR CONDITIONING AIR PURIFICATION