9 [ Photographic and cinematographic apparatus and instruments, namely, digital cameras, video cameras; apparatus for the recording, transmission and reproduction of data, sound or images; magnetic data carriers, namely, blank magnetic data carriers, pre-recorded magnetic data carriers featuring music and videos; recording discs, namely, blank DVDs, blank CD-ROMs; prerecorded DVDs featuring institutional film, internal communications and promotional film; calculating machines, data processing equipment, namely, data processors, and computers; ] computer software for video encoding and editing; [ computer hardware; downloadable electronic publications in the nature of newspapers, magazines and newsletters in the field of video encoding and editing; digital data files featuring music and videos; downloadable audiovisual productions, namely, downloadable audio files and downloadable files featuring video encoding and editing; audio recordings featuring music; downloadable digital music; magnetic and machine readable cards containing encoded information; data cards, in particular identity cards, namely, magnetically encoded identity cards, radio frequency identification (RFID) credentials, namely, cards and tags, and readers for radio frequency identification credentials, SIM cards, magnetically encoded credit cards and debit cards, as well as combinations of the above products, namely, for telecommunications, including mobile telecommunications; sunglasses; cinematographic films featuring institutional films, internal communications and promotional films; video films, namely, digital video featuring institutional film, internal communications and promotional film; film recorders, namely, video cameras; downloadable movies featuring institutional films, internal communication and promotional films via a video-on-demand service; ] computer application software for mobile telephones, namely, software for video encoding and editing