The color(s) red, white, black, orange, red, gray and tan is/are claimed as a feature of the mark.
"WHISKY AND BOURBON"
The mark consists of the word "Machete" in red with white above "Whiskey Bourbon" in white with black background above a man with gray hat, orange sunglasses, black beard and gray shirt with gray V-neck shirt, flanked by black palm trees on both sides above a tan banner with the words "Don Ramos" on it.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The English translation of Don in the mark is Mister.