35 Administration of a program for enabling participants to obtain discounts on goods and receive improved services; Administration of a program for enabling participants to obtain discounts on products and services; Administration of a program for enabling participants to obtain discounts on the cost of services or receive improved services; Conducting and administering a program for participating health and fitness clubs featuring discounts on club membership for access to the clubs to program members; Online service for connecting social network users with retailers for the purpose of facilitating discounted purchases; Promoting the goods and services of others by providing a web site featuring coupons, rebates, price-comparison information, product reviews, links to the retail web sites of others, and discount information; Promoting the goods and services of others by providing a website featuring coupons, rebates, price-comparison information, product reviews, links to the retail websites of others, and discount information; Promoting the goods and services of others by providing a website featuring merchant offers and product discounts; Promoting the goods of others, namely, providing coupons, rebates and vouchers for the goods of others; Promoting the goods of others, namely, providing information regarding discounts, coupons, rebates, vouchers and special offers for the goods of others; Promoting the sale of goods and services of others through electronic couponing, promotions and discounts; Promotional services, namely, promoting the goods of others by means of providing online coupons