The color(s) black, white, and blue is/are claimed as a feature of the mark.
"THE HOVERBOARD SHOP"
The mark consists of white circle surrounded by concentric circular bands of blue, white, and black; the words "THE" and "SHOP" appear in black at the top and bottom of the circle; across the center of the mark is a horizontal rectangular black band with the word "HOVERBOARD" in white except where the middle horizontal line of the letter "E" is in blue.
THE HOVER BOARD SHOP