The mark consists of the stylized wording "AiYaMaYa" with the dot over the letter "i" formed by a six-pointed gear shape and with four small dots immediately to the left of each letter "Y". The first letter "A" is blue with two small triangular cut-outs, the letter "i" and the gear design are red with two small holes in the stalk, the first letter "Y" and set of four small dots are yellow, the second letter "a" is blue with two small holes, the letter "M" is green with two small triangular cut-outs, the third letter "a" is red with two small holes, the second letter "Y" and set of four small dots are purple, and the fourth letter "a" is pink with two small holes. The color white in the drawing represents background or transparent areas and is not claimed as a feature of the mark.
The color(s) blue, red, yellow, green, purple, and pink is/are claimed as a feature of the mark.
The English translation of "AIYAMAYA" in the mark is "Oh, Mother".