The color(s) dark blue (CMYK (100, 72,0,20) RGB (0,73,144) HEX (004f93)) and light blue (CMYK (50,32,0,10) RGB (118,143,191) HEX (768fbf)) is/are claimed as a feature of the mark.
The mark consists of the stylized word "BLüM" in dark blue, with the exception of the letter "ü", which is in light blue. To the right of the word is a design of radiating sound waves in light blue. The wording "EXTEND YOUR REACH" appears beneath in smaller stylized light blue font.
Trademark: 87043530
