The mark was first used in commerce in a different form other than that sought to be registered at least as early as 01/01/2011
The mark consists of a label divided into left and right sides. The left side of it is a typographic composition, with rotated up text and the letters in a purple color, and the background in a beige color, it is read vertically from bottom to top "AGUAMALA", starting from the letter "A", the end to continues to form the next two letters "G" and "M", the bottom of the "G" merges with the letter "M", the end of the middle line of the "G" creates a connection with the letter "U" and both letters "G" and "M" connects with the next "A"; The letter "U" leads to the letter "L" and these one connects to two "A" letters. The right side of the label has art inside a rectangle, it is an image drawn with white outline. The image consist of a sienna color and brown mermaid, hiding behind her green tail with her black hair floating around her face, her eyes in a deep look. The long and purple nails of the mermaid posed over the fin's tail. The mermaid is floating in yellow, orange and red texture. The background of the art is in red and black colors. The art has watercolor texture that gives the drawing different tones of each color. On the bottom of the right side it is written with white letters, the words "CERVEZA ARTESANAL", below it is written with black letters the word "SIRENA", and below it is written with black letters the term "PILSNER".
The mark was first used anywhere in a different form other than that sought to be registered at least as early as 01/01/2011
The color(s) purple, beige, sienna, brown, green, black, yellow, orange, red and white is/are claimed as a feature of the mark.
The English translation of "AGUAMALA SIRENA", "CERVEZA ARTESANAL" in the mark is "JELLYFISH MERMAID", "CRAFT BEER".
"CERVEZA ARTESANAL" AND "PILSNER"
Trademark: 87042540
