9 Virtual reality and augmented reality software platform for designing, building, viewing, interacting with, and interacting within virtual reality and augmented reality environments and experiences; virtual reality and augmented reality content software for designing, building, viewing, interacting with, and interacting within virtual reality and augmented reality environments and experiences; software to enable users to create, view, capture, edit, modify, collaborate, and share passive, active and interactive virtual reality and augmented reality content via computer and communication networks; software to enable users to upload, download, post, display, tag, blog, share, collaborate or otherwise provide virtual reality and augmented reality content, fictional and non-fictional stories, media and information via the internet or other communications network; software for use in creating single-user and multi-user digital experiences in virtual reality and augmented reality; virtual reality and augmented reality software for recording, creating, designing, viewing, transmitting or reproducing sound, images, physical motions, movements or sensations for use in the field of animation and visualization ; virtual reality and augmented reality software platform for creating fictional and non-fictional stories and 2D and 3D single-user and multi-user passive, active and interactive content; software for multi-user collaborative content creation for virtual reality and augmented reality; computer software containing a library of virtual reality and augmented reality assets consisting of virtual reality and augmented reality storylines, characters, 3D models, character options, character movements, virtual backgrounds, sets, environments, props, dialog, avatars, audio, video, tutorials and other technology embedded tools to allow users to create content, interact with other users, customize content, and capture/filming content as created; computer application software for mobile phones, handheld computers, personal computers, virtual reality consoles, and video game consoles, namely, software for content creation and consumption in the field of virtual reality and augmented reality