The color(s) Black letters are 100% black and red color of the "v" is Pantone 7427c. is/are claimed as a feature of the mark.
The mark consists of elevate logo consist of small case e, v, a, t, e in Poor Richard font with the following stylized elements: the "l" is comprised of a stylize tree in the shape of an "l" and the "v" is a stylized "v" that includes: 1) a "ramp" on the left branch of the "v", 2) the right branch is a longer side with an arrow extending upwards and to the right, and 3) lines in the right branch of the "v" representing a ladder. There is also a stylized zip line and zip line rider attached from the stylized tree (used for the l) on the left and to the right branch of the "v" on the right.