The color(s) navy, purple, blue, tan, brown, green, pink, orange, beige, gray, yellow, white and black is/are claimed as a feature of the mark.
The mark consists of a design of a sitting mermaid with brown hair, a purple starfish in her hair, green, white and black eyes, beige skin, pink cheeks and lips, a purple top, and a blue tail. The stylized wording "Southern Siren" appears in navy to the right of the mermaid. There are gray bubbles underneath the mermaid's tail. A grouping of different types of shells and starfish appear in blue, white, beige, tan, yellow and gray to the right of the wording and another grouping of shells and starfish in orange, beige, tan, gray and yellow appears to the left of the "S" in "Siren".