The color(s) RED, WHITE, BLACK, SILVER AND GOLD is/are claimed as a feature of the mark.
The mark consists of THE WORDS LUMINOUS WHITE IN WHITE LETTERING ON A RED BACKGROUND BELOW THE WORD COLGATE IN WHITE LETTERING SET AGAINST A RED CHEVRON DESIGN. THE LETTERS XD (STYLIZED) AND THE WORD SHINE SET ON A GOLD BANNER WITH A SILVER BANNER ABOVE. IN BETWEEN COLGATE LUMINOUS WHITE AND XD SHINE IS A STYLIZED STAR DESIGN IN A WHITE HALO. THE BOTTOM PORTION OF THE PANEL HAS THE WORDS GLOW MINT IN BLACK LETTERING SET ON GOLD BACKGROUND.