The color(s) turquoise blue, navy blue, bright green, deep green, orange, deep red, and gray is/are claimed as a feature of the mark.
The mark consists of the word Alliance which is stylized, the A is turquoise blue with gradation to navy blue, the first l is bright green with gradation to deep green, the second l is orange with gradation to deep red, and the remaining letters of i, a, n, c, and e are all gray.