The mark consists of the phrase "CAFE & GINSENG" in white block print font, capital letters, with the "C" in "CAFE" and the first "G" in "GINSENG" in bold, larger print. To the left of the phrase is a stylized design with a white outline on the top and sides of the design, with two cables in gold connecting at the top to a circle in white with a red swirl and a blue swirl within the circle, and connecting at the bottom to two white cloud formations with a gold outline next to the number "6" in white and Sino-Korean characters that transliterate to "NYEON-GEUN" in white. The mark features four rows of three gold stars, surrounding a gold outlined shield shape in white. Inside the shield shape appears the wording "SINCE 1899" in black and Sino-Korean characters that transliterate to "CHONG KWAN CHANG" in black and "KORYO SAM" in red. The two cables, the stars, the clouds and the t all appear on a dark red background. Below the number "6" is a red banner with a gold outline featuring the wording "KOREAN RED GINSENG" in white. The entire mark appears on a gray rectangle background.
CAFE AND GINSENG SINCE EIGHTEEN NINETY NINE SIX KOREAN RED GINSENG
The color(s) white, black, gold, red, blue, dark red and gray is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "chong kwan chang", "koryo sam" and "6 nyeon-geun" and this means means "high ranking government official", "Korean ginseng" and "6 year old roots" in English.
The English translation of the non-Latin characters in the mark is means "high ranking government official", "Korean ginseng" and "6 year old roots".
"CAFE", "SINCE 1899", "KOREAN RED GINSENG", "GINSENG" AND THE NON-LATIN CHARACTERS THAT TRANSLATE TO "6 YEAR OLD ROOTS" AND "KOREAN GINSENG"