Color is not claimed as a feature of the mark.
The mark consists of literal elements "COCO COMFORTABLE & CONSIDERATE" wherein "COCO" appears in stylized letters in the upper half of a graphic shaped like an asymmetrical bean. A thick horizontal line equal to the length of the literal element "COCO" appears beneath it, separating the bean-shaped graphic's upper half from its lower half. Directly beneath this horizontal line appear the literal elements "COMFORTABLE &", and below these, "CONSIDERATE".
COCO COMFORTABLE AND CONSIDERATE