The mark consists of the wording "A PLACE FOR DAD" in stylized form, wherein "A" and "FOR" are in gray, and "PLACE" and "DAD" are in black. Above the wording appears three rectangular boxes colored red, yellow, and blue, respectively from left to right. Each rectangle contains a white tie, wherein each tie casts a shadow diagonally down and to the right.
The color(s) red, yellow, blue, white, gray and black is/are claimed as a feature of the mark.