Color is not claimed as a feature of the mark.
The mark consists of Three human figures with hands-up gesture using geometric symbols in the top of the logo. Literal element "Urgent Care" in a downward curve shape immediately below the human figures; literal element "Kids First" in the middle of the logo; literal elements "by Dr. Swartz" right below in the middle of the lower end of the logo; literal element "After Hours" in a upward curve shape at the bottom of the logo.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies Alan Swartz, whose consent(s) to register is made of record.