The color(s) brown, red, orange, green, pink,yellow, blue and white is/are claimed as a feature of the mark.
"PAPAS"
The mark consists of an orange circle inside two concentric circles in pink and white circle and the words "LAS PAPAS TARASCAS" and "UNA NUEVA TRADICION" both in the color brown and inside the corcle appears a caracther of a potato man in orange smiling with a mexican poncho in the colors red, white and blue, wearing a hat with 5 ribbons the first green, the second pink, the third red, the forth in blue and the last in yellow. Is standing in their two thin legs in brown and in the left hasnd he is leaning on a brown walking stick.
The English translation of "LAS PAPAS TARASCAS UNA NUEVA TRADICION" in the mark is "TARASCAS POTATOES A NEW TRADITION".