The color(s) light blue and dark blue, black, blue-gray, brown, light and dark gray, green, light green and dark green, orange, light orange and dark orange, red, tan, white, and yellow is/are claimed as a feature of the mark.
"POWERED BY"
The mark consists of an animated sequence depicting a solid three-dimensional cube spinning counterclockwise inside of a three-dimensional cube-shaped wire frame spinning clockwise. As the cube and wire frame spin against a black background, they shift in color from shades of one color to the next. The cube starts in light gray and dark gray, and shifts to blue-gray, light blue and dark blue, green, brown and tan, and yellow and orange. The wire frame starts in light gray, and shifts to light blue, light green and then yellow, changing colors in sync with the cube. The cube and wire frame slow to a stop at the same time, with the solid cube in the center of the wire frame. In the final image of the motion mark, the cube and frame together create a hexagon comprised of six trapezoid shapes on the outside edges and a three-panel cube at the center; the outer edges of the trapezoid shapes are yellow, matching the color of the bottom panel of the center cube; the top left face of the cube is dark orange, and the top right face of the cube is light orange; the middle lines of the cube are red. On the final image, the text "POWERED BY" appears in all capital letters above the cube while the text "Samsung ARTIK" appears below it, both in white; the term "Samsung" is in initial caps, above the term "ARTIK", which is in all caps, and flush left.
The English translation of "SAMSUNG" in the mark is "THREE STARS". The wording "ARTIK" has no meaning in a foreign language.