The color(s) yellow, black, white, green, red, blue, and grey is/are claimed as a feature of the mark.
"I LOVE IOWA"
The mark consists of The phrase "I LOVE IOWA", in upper case letters where all three phrases overlap to create one word. The "I" and "L" are overlapping each other, the "O"'s overlap, the "V" and "W" overlap, and then the "E" and "A" overlap.
The non-Latin characters in the mark transliterate to "I LOVE IOWA" and this means "I LOVE IOWA" in English. The non-Latin characters in the mark transliterate to "I LOVE IOWA" and this has no meaning in a foreign language.
The English translation of "I LOVE IOWA" in the mark is "I LOVE IOWA". The wording "I LOVE IOWA" has no meaning in a foreign language.