The color(s) white, black, dark blue, light blue, grey, dark grey, tan, red, green and pink is/are claimed as a feature of the mark.
The mark consists of the stylized portrait of a woman encompassed within the dark blue outline of an oval with the wording "ABUELA EMILIA" and "EL VERDADERO SABOR DE CASA". The woman is depicted with grey hair featuring dark grey and white highlights, a tan colored face with facial features outlined in red, black eyebrows and eyelashes, green eyes with black pupils and white highlights, pink lips, and white teeth; additionally, the woman is wearing glasses with white lenses and red frames, red earrings, a light blue shirt and dark blue jacket. The wording "ABUELA EMILIA" appears across the portrait in red, and outlined in white and red. The wording "EL VERDADERO SABOR DE CASA" appears curved below the oval, with the wording "EL VERDADERO" and "DE CASA" in dark blue and the word "SABOR" in red.
The name and portrait or likeness in the mark does not identify a particular living individual.
The English translation of "ABUELA EMILIA EL VERDADERO SABOR DE CASA" in the mark is "Grandmother Emilia, the true home taste".