The mark consists of a two-dimensional design of trade dress shown on the front of the backer card portion of blister packaging, comprised of a rectangular-shaped turquoise stripe at the top of the card, which is located above a white shaded area containing the stylized word "COACH," appearing in red, which is located above a shaded blue area with a pattern of small squares diagonally divided into light and dark blue sections and a concave curve along its top. The dotted lines around the border of the mark, the inner portion where the plastic attaches to the backer card, and the image of a hanger hole punched area are provided to show placement and are not claimed as parts of the mark.
The color(s) red, white, turquoise, and blue is/are claimed as a feature of the mark.