The color(s) black, white, orange, blue is/are claimed as a feature of the mark.
The mark consists of a cowboy's face with 4 gray flames behind it with new coffee for a new generation acrodd the top, urbban cowboy coffee in blue and orange through the middle and 1 Peter 2:9 under it.
NEW COFFEE FOR A NEW GENERATION, URBAN COWBOY COFFEE, ONE PETER TWO:NINE