Color is not claimed as a feature of the mark.
The mark consists of three parts. The first part is made up of fifteen Chinese words on the left. The second part is another fifteen Chinese words on the right. The third part in the upper middle box contains a design of a human being pulling noodles above the two Chinese words; "Dong Fang Gong" is below three Chinese words; and also there are eight Chinese words above "China Lanzhou Beef Noodle".
The non-Latin characters in the mark transliterate to the fifteen Chinese words of the left; the fifteen Chinese words of the right; the two Chinese words on the left part of upper middle box; the three Chinese words in the middle part of upper middle box; the eight Chinese words in the right part of upper middle box and this means "Tang Qing Rou Lan Wei Chun Hou Yi Wan La Mian Xiang Piao Shen Zhou"; "He Ban Dao Rou Guan Shuai Chen Miao Shou Shen Ji Yu Guan Hua Xia"; "Qing Zhen"; "Dong Fang Gong"; "Zhong Guo Lan Zhou Niu Rou La Mian" in English.
The English translation of the fifteen Chinese words of the left; the fifteen Chinese words of the right; the two Chinese words on the left part of upper middle box; the three Chinese words in the middle part of upper middle box; the eight Chinese words in the right part of upper middle box in the mark is "Clear soup, well-cooked meat, and tasty flavored noodles"; "Outstanding stirring, blending, mashing, rubbing, slamming, and stretching skills"; "Muslim"; "Orient Palace"; "China Lanzhou Beef Hand-made Noodle".