9 Computer software for mobile phones, portable media players and handheld computers, namely, software which is interlocked with personal computers for managing membership cards of alliance stores, for saving membership card points, for checking membership card points, for purchasing membership card points to buy alliance store products, participate in events, and download coupons, for arcade-games, for social network service, introducing alliance store products and information, for making payments by mobile phones, portable media players and handheld computers, for providing information on up-coming events to consumers, for providing information on fashion, and providing consumer information to affiliates; Magnetic identifying cards; Consumer coupons downloaded from a global computer network; Downloadable computer game programs; Operating system programs; Computer programs for document management; Computer game software; Downloadable electronic publications, namely, pamphlets, brochures, newsletters, journals, and magazines in the field of entertainment, education, arts, sports, travels, literature, politics, economy, society, culture, environment, and telecommunication networks information; Downloadable electronic books, namely, pamphlets, brochures, newsletters, journals, and magazines in the field of entertainment, education, arts, sports, travels, literature, politics, economy, society, culture, environment, and telecommunication networks information; Data processing apparatus; Electronic book reader; Electronic memories; Magnetic encoded card readers; Magnetic coded cards for use at alliance stores; Pre-recorded electronic media featuring image, video and audio files